Social Media

Are GCC businesses leveraging social media enough?

This increasing reach, twinned with the growing presence of young people on social media, has opened up new avenues for companies to interact with their customers of the industries that are currently active on social channels across the region, the retail industry leads engagement on Facebook in almost all of the GCC countries, with over seven million active followers. This is followed by the telecommunications industry at close to five million users. While the remaining top five industries in the...

Impact of social media on GCC businesses

KEY QUESTION 1: How far have the GCC countries ventured into social media? The social media has offered the population in GCC countries an opportunity to express themselves and access more information. According to the Arab Social Media Report, 2012, the Gulf States are now more tolerant of different points of view and are more aware of events happening globally because of their growing presence in social media. They are taking to the new medium as a duck would take...